Serum products are lightweight, highly concentrated formulations designed to deliver active ingredients deep into the skin. They differ from other skincare products, such as moisturizers or cleansers, by their higher concentration of active ingredients and their ability to target specific skincare concerns more effectively.

Serum products should typically be applied after cleansing and toning, but before moisturizing. They should be used sparingly, with a small amount applied to the face and neck, and gently massaged in until fully absorbed. Depending on the formulation, serums can be used once or twice daily, preferably in the morning and/or evening.

Key ingredients to look for in serum products include hyaluronic acid for hydration, vitamin C for brightening and antioxidant protection, retinol for anti-aging benefits, niacinamide for improving skin texture and reducing inflammation, and peptides for promoting collagen production. These ingredients offer various benefits such as improving skin tone, texture, and overall appearance.

Serum products can generally be used on all skin types, but it's essential to choose a formulation that suits your specific skin concerns and sensitivity levels. For sensitive skin, it's advisable to look for serums with gentle ingredients and to perform a patch test before applying it to the entire face. For acne-prone skin, seek serums labeled as non-comedogenic and formulated with ingredients like salicylic acid or benzoyl peroxide to help unclog pores and reduce breakouts.